Our AI SEO Technology Stack
Purpose-built tools that solve specific problems in AI search optimization. Proprietary systems we developed, use daily in client work, and continuously improve.
We built these because they didn't exist. The AI SEO market is young enough that agencies need tools established vendors haven't created yet.
AI Bot Tracking & Visibility Monitoring
BotSight
Desktop application that monitors AI crawler activity in real time. Deploys lightweight edge middleware on client sites and provides a full analytics dashboard with 30-day trends, scoring, coverage gap analysis, and exportable reports.
Crawlers Tracked
- ChatGPT (GPTBot, ChatGPT-User)
- SearchGPT (OAI-SearchBot)
- Claude (ClaudeBot, Claude-User, Claude-SearchBot)
- Perplexity, Google AI, Meta AI, TikTok AI
- Amazon Q, Apple AI, DuckDuckGo AI
- Indirect: Gemini (via Google), Copilot (via Bing)
Key Capabilities
- AI Visibility Score (Bot Diversity, Crawl Frequency, Recrawl Rate, Page Coverage)
- GSC, Bing Webmaster, GA4 integration
- Per-page search correlation analysis
- Security threat detection
- PDF reports and Excel workbooks
- AI agent integration via MCP tools
Used in our AI Visibility Monitoring service.
Industry-Agnostic AI Query Generation
AI Query Predictor
Transforms real search console keywords into AI-native audit prompts that mirror how consumers actually query chatbots. Auto-derives user context and industry from the keywords themselves — works for any vertical, B2B or B2C, with no manual configuration.
Intent Classification
- SERVICE — product/service focused (highest value)
- INFORMATIONAL — guides, comparisons
- BRANDED — brand-specific queries
- NAVIGATIONAL — login, docs
- IRRELEVANT — API calls, code snippets (filtered)
Output Features
- 3+ prompt variations per keyword with quality scoring
- Context auto-derived from keywords (no hardcoded industry pools)
- 5 intent types: Informational, Discovery, Validation, Comparison, Review-Seeking
- Trained on 97K ESCI queries + 341 verified chatbot queries
Powers our Competitive Intelligence and GEO Content Strategy services.
Cross-Platform AI Citation Extraction
Multi-Platform Scraper
Autonomous system that runs queries across four AI platforms with isolated browser sessions per account, eliminating personalization bias and producing statistically meaningful citation data.
- ChatGPT, Claude, Perplexity, and Google AI Mode -- 10 sessions each per query
- SSE stream interception (Claude, Perplexity) and DOM extraction (ChatGPT, Google AI Mode)
- Session restore (~5s), re-auth (~30-60s), or full account creation (~2-4 min) fallback
- Per-account daily limits, rate limiting, and automatic cooldowns
- Technical GEO audit of top-cited URLs (schema, headings, readability, persuasion patterns)
- Fan-out query extraction -- the web searches AI platforms trigger during response generation
The engine behind our Competitive Intelligence service. All analysis grounded in the GEO Knowledge Base.
Empirically Validated Optimization Intelligence
GEO Knowledge Base
Dual-layer retrieval system combining vector embeddings with a knowledge graph. Continuously updated as AI platform behaviors change, and exposed as an MCP server for direct AI agent access during audits.
Domains Covered
- ChatGPT Optimization
- Claude Optimization
- Perplexity Optimization
- Google AI Mode Optimization
- SEO Best Practices
- Technical GEO Standards
Search Modes
- Hybrid (70% vector + 30% full-text) -- recommended default
- Pure vector (semantic similarity)
- Full-text (PostgreSQL tsvector, exact terms)
- Graph (entity relationship traversal)
Every recommendation in our AI SEO Audits and GEO Content Strategy deliverables is cross-referenced against this knowledge base.
Free and Open Source
Open Source Tools
Orunla
Persistent memory system for AI agents. Gives AI coding assistants a knowledge graph that remembers facts, relationships, and context across sessions.
CGC
Context Graph Connector -- maps and chunks files, databases, and spreadsheets for efficient context window usage in AI workflows.
Limitations & Context
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