AI Citation Intelligence
BotSight: See What AI Sees. Optimize What AI Cites.
AI tools are the new search engines. BotSight tells you which AI bots are crawling your site, which pages they care about, and what to fix so you show up in AI-generated answers.
Free forever. No credit card. No account needed. Includes 14-day Pro trial.
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Your Site Might Be Invisible to AI
When someone asks ChatGPT about your industry, will your website be cited? Google Analytics can't answer that. It misses 90% of AI bot traffic because most AI crawlers are invisible to traditional analytics.
What Google Analytics sees (~10%)
Traditional search bots like Googlebot and Bingbot that show up in your regular analytics.
What Google Analytics misses (~90%)
ChatGPT, SearchGPT, ClaudeBot, Claude, Perplexity, Google AI, Gemini, TikTok AI, Meta AI, Amazon Q - the 10 AI bots that decide whether you get cited.
BotSight catches every AI bot visit that Google Analytics misses. You see the full picture of how AI systems interact with your site. Learn more about how to see which AI bots crawl your website or explore what Generative Engine Optimization (GEO) means for your business.
What You Get
Real-Time AI Bot Tracking
Monitor 10 AI bots in real time: ChatGPT, SearchGPT, ClaudeBot, Claude, Perplexity, Google AI, Gemini, TikTok AI, Meta AI, and Amazon Q. Know the moment a new AI bot discovers your site.
AI Bot Coverage Map
See at a glance which AI ecosystems can find your content and which can't. Green means active, yellow means dropping off, gray means invisible.
30-Day Trend Analysis
Daily activity chart broken down by AI bot, with Google Search Console clicks and impressions overlaid. See how AI crawl activity correlates with your organic search performance.
Bot Interest Analysis
See exactly which pages each AI bot visits most. Understand what content ChatGPT values vs what Claude or Perplexity prefer.
Security Threat Monitoring
See who's probing your site for vulnerabilities - suspicious activity, known attack patterns, and threat frequency. Included free.
Privacy-First Design
All analytics data stored locally on your computer. No third-party cloud databases. No data sharing. No monthly data fees. You own everything.
Pro Takes It Further
Unlock the full picture with actionable intelligence.
AI Visibility Score
A single 0-100 number that tells you how well AI systems can find and cite your content. Track it over time to measure optimization impact.
AI + SEO Recommendations
Actionable suggestions for both AI visibility and SEO: striking distance keywords, high-impression low-CTR pages, content gaps between bots and Google, stale pages, and more. Prioritized by impact.
Content Performance Ranking
Pages ranked by bot interest and bot diversity. Find your strongest content assets and identify pages that need work.
Freshness Alerts
Get notified when an AI bot stops visiting your site. Warning at 7 days, critical at 14 days. Respond before your content goes stale in AI systems.
Recrawl Frequency Monitoring
How often do bots return to your pages? Frequent recrawls mean fresh data in AI systems. Infrequent recrawls mean stale citations.
White-Label Client Reports
One-click PDF and CSV reports ready for client deliverables. Includes your Visibility Score, bot coverage, and trend data. Perfect for AI SEO retainers.
Google Search Console & GA4
Connect your Google accounts to see search queries, clicks, impressions, CTR, daily traffic, and top pages right inside BotSight. No switching between tools.
Bot + Search Correlation
See how AI bot traffic maps to your organic search performance. Find pages that bots crawl but Google doesn't rank, and pages Google ranks but bots haven't found yet.
AI Agent Integration
Connect BotSight to Claude, ChatGPT, Cursor, or any AI tool. Ask questions about your bot traffic and search data in plain English. Your AI gets direct access to all 15 data tools built into BotSight.
Up and Running in 10 Minutes
No coding required. Just follow the steps.
Download BotSight
Available for Windows and macOS. Free forever tier included.
Add Your Tracker
BotSight generates a small tracking file for you. Upload it to your site. Works with WordPress, Shopify, Squarespace, Wix, and custom sites.
Watch the Data Roll In
Open BotSight. See which AI bots are visiting your site, which pages they care about, and how often they return.
Simple Pricing
Start free. Upgrade when you need deeper insights.
Free
Forever. No credit card.
- Real-time AI bot tracking (10 bots)
- AI Bot Coverage map
- 30-day trend chart
- Activity trends & trending pages
- Bot Interest analysis
- Live event feed
- Security threat monitoring
- 1 project
Includes 14-day Pro trial
Pro
Everything in Free, plus Google integration, AI agent access, and client reports.
or €169.99 one-time (lifetime)
- Everything in Free, plus:
- AI Visibility Score (0-100)
- AI + SEO Optimization Recommendations
- Google Search Console & GA4 integration
- Bot + Search Correlation analysis
- Content Performance ranking
- Recrawl Frequency & Freshness Alerts
- AI agent integration (Claude, ChatGPT, Cursor & more)
- White-label client reports (PDF & CSV)
- Unlimited projects & retention
Agencies: One AI Citation Optimization client covers the cost. White-label reports included.
Built For
Site Owners
Know if AI bots are finding your content. Get specific recommendations to improve AI citations. No technical knowledge needed - install in under 10 minutes. Free tier gives you the essentials forever.
Marketing Agencies
Add "AI Citation Optimization" as a service offering. Concrete data to justify AI SEO retainers. Professional PDF reports for client deliverables. Track all client sites from one app.
Common Questions
Why can't I just use Google Analytics?
Google Analytics only sees a fraction of AI bot traffic. Most AI crawlers are completely invisible to GA. BotSight uses a different approach that catches every bot visit, including the ones GA will never show you.
My site already ranks well on Google. Do I need this?
Google rankings and AI citations are different systems. A site can rank #1 on Google but never be cited by ChatGPT. BotSight shows you the AI-specific picture.
Is the free tier actually useful?
Yes. The free tier gives you the core dashboard: which of 10 AI bots visit your site, activity trends, bot interests, live feed, and security monitoring. Pro adds Google Search Console and GA4 integration, bot-search correlation, AI agent access, recommendations, and client reports.
What does AI agent integration mean?
You can connect BotSight directly to Claude, ChatGPT, Cursor, or any AI tool that supports connectors. Then ask questions like "What's my AI visibility score?" or "Which pages are bots crawling but Google isn't ranking?" and get answers pulled from your live data. Works in the browser and in coding tools.
Why a desktop app instead of a web app?
Privacy and cost. Your data stays on your machine. No cloud database fees, no data processing charges, no vendor access to your analytics. The desktop app also means faster load times and works offline.
Is this the same as Norton's "Bot Sight"?
No. BotSight by AI+Automation is a desktop app for tracking AI bot traffic and optimizing your website for AI citations. Norton's "Bot Sight" was a Chrome extension that let users see what bots see on web pages. They are completely different products by different companies. BotSight monitors 15 AI bots (ChatGPT, Claude, Perplexity, Google AI, and more) and provides actionable intelligence for improving your AI search visibility.
Learn More About AI Visibility
How to Track AI Bots Effectively
A practical guide to monitoring AI crawler activity on your website.
When Does ChatGPT Actually Search the Web?
We ran 24 tests to find out when ChatGPT triggers live web searches.
How ChatGPT Researches Your Brand
What happens behind the scenes when someone asks ChatGPT about your company.
How to Consistently Rank in AI Search Results
Data-backed strategies for getting cited by AI platforms.
Download BotSight Free
Choose your platform and download free.
Free forever. No account needed. Includes 14-day Pro trial.
Safe & clean install - no background processes, no telemetry, no bloatware.